Unlocking the Value of PROACTICE CARE in Reducing Long-Term Health Risks
- Dr. Warren Brown
- Apr 22
- 1 min read

When aiming to improve population health outcomes and manage downstream morbidity and costs, consistently executing the basics yields a significant return on investment. However, financial modeling of benefits decisions often fails to capture the full value and long-term returns of preventive and proactive strategies. As we continue to understand the downstream effects of chronic stress, elevated blood pressure, cholesterol, and blood sugar, the value of PROACTIVE CARE becomes increasingly evident. Investing in approaches that improve access to quality, whole-person care—including behavioral health—and address smoldering conditions is essential for reducing long-term health costs and improving outcomes. Recent research supports this perspective: a study published in Nature Medicine found that intensive blood pressure control reduced the risk of dementia by 15% and cognitive impairment by 16% (He, et al., 2025). Another study published in the Journal of the American Heart Association showed that incorporating mental stress outcomes into cardiovascular risk scoring significantly improved the prediction of adverse events in patients with stable coronary artery disease (Moazzami, et al., 2024). These findings underscore the compelling value of PROACTIVE CARE in managing long-term health risks.
He, J., Zhao, C., Zhong, S. et al. (2025). Blood pressure reduction and all-cause dementia in people with uncontrolled hypertension: an open-label, blinded-endpoint, cluster-randomized trial. Nat Med. https://doi.org/10.1038/s41591-025-03616-8
Moazzami, K., Sullivan, S. et al. (2024). Cardiovascular reactivity to mental stress and adverse cardiovascular outcomes in patients with coronary artery disease. Journal of the American Heart Association, 14(3). https://doi.org/10.1161/JAHA.124.034683
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